It's that time of the year again, when love is in the air and happy couples, florists and Archies store owners are grinning from ear to ear. You may love Valentine's Day or hate it, but you can't ignore it. So, as they say, if you can't beat 'em, you might as well join 'em. Here are some great tips to help you jumpstart the romantic bandwagon.

Great Expectations

Whatever you do, lay off the pressure. Don't expect your partner to have something elaborate planned for Valentine's Day, and don't push your partner to plan something either. You could give a gentle reminder, but what works even better is if you are upfront and say something like - We haven't been spending enough time together. Why don't we do something special this Valentine's Day, just the two of us.

Something Special

This doesn't mean a six course meal at the priciest restaurant in town. It could be something as simple as a candlelight dinner at home. And of course - no kids, no television. Just the two of you. That's what's going to make it special.

Talk

Talk about your feelings for each other, and how they have evolved over the years.

• What attracted you to her in the first place
• What made you feel he was Mr. Right?
• What was the funniest thing she said or did?
• What do you like about each other? What was the special bond that made you see each other through the rough times?

Clear the Air

This is also a good time to clear the air between the two of you. If you've been hurt by something your partner said or did in the past, now's the time to bring it up. Though we know that everyone makes mistakes, it doesn't make hurtful words or actions any less painful. A sincere apology will help you heal faster, and help you get rid of any grudges you've been holding in your heart.

Date

When was the last time the two of you went for a real date, like a couple? Do the works. Go for dinner, followed by a late, late movie, or shake a leg at the nightclub. Or better still - visit a place that holds fond memories. Perhaps it's the place you first met, or the place you went on your first date. The visit will bring back fresh memories, and help strengthen your bond.

Playing With Fire

Do you have a fireplace at home? Put it to good use! You will need:

• A thick mattress
• Plenty of cushions
• A chilled bottle of champagne or some red wine
• Gourmet bread and cheese
• Strawberries, grapes or chocolates
• And, of course, some firewood for a roaring fire.

Foot Massage

Who doesn't love a good foot rub? The feet contain more nerve endings than most parts of the body, and are especially sensitive to touch, so don't neglect the feet! Here's how to go about giving your partner a sensual foot massage:

• Soak feet in hot water, and add enough shampoo or liquid soap to build up a rich lather.
• Add scented bath oil.
• Switch off the lights, and turn on some soft, romantic music.
• Gently massage your partner's feet with a scented moisturizing lotion. Massage the arch with your thumb, and make sure you devote some time to each little toe.